125 BBQoises creations / Active Marketing
To celebrate its 125 years of business, POM launched the summer promotion ”125 BBQoises creations .”
Expression developed the contest with the Offerpop platform and created the publications used to promote the contest on the POM Facebook page. Users were able to access the contest from the POM Facebook page or by direct URL. They had the ability to enter the contest by submitting a recipe containing a POM product and they could view the published recipes as well.
This project was completed in collaboration with Active Marketing.