Founded in the year 2000, the Société de développement du boulevard Saint-Laurent (SDBSL), makes it their mission to oversee the economic, social and cultural development of the artery between Sherbrooke Street and Mount Royal Avenue. Funded by the 600 businesses located in their area, the SDBSL works in harmony with the community and the local authorities so as to ensure the proper development of the the Main.

In collaboration with Écorce, Expression developed the SDBSL’s new website on the WordPress platform, thus allowing their staff to manage their content themselves.

Expression also developed a customer relationship management system (CRM) for the SDBSL to allow them to better manage their members, which interfaces with the website’s directory, ultimately facilitating updates to their member’s profiles.